Variable Data Printing

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Variable Data Printing

 

Variable-data printing (VDP) (also known as variable-information printing (VIP) or VI) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on self mailers, brochures or postcard campaigns.

Supercharge your documents with relevant messages, images and graphics to grab your audience’s attention. Automate the production of personalized print campaigns that will motivate recipients to respond. Our Solutions lets you start anywhere, add capabilities, and protect your investment all along the way.

Kindly contact us if you want to understand how best variable data printing solution practices can be implemented in any organization in a matter of few days. Click here to fill up the form.

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